The Pickard Group Marketing Services

Maximum exposure for your home through comprehensive marketing strategies, the latest technology and more — all personalized to your needs.

Deciding to sell your home is no small decision. From determining your home’s value to preparing it for listing, to marketing your home and to undergoing final negotiations and accepting an offer, there are many moving parts in the home selling process. And perhaps most importantly, you want to ensure you get the most out of this significant investment.

As your trusted real estate professionals, we would love the opportunity to navigate the complexities of selling your home. We will help you determine your home’s value, help your prepare the home pre-listing, create a customized marketing plan to maximize exposure for your home, and so much more.  When chosen as your agents, we will be there with you every step of the way, answering any questions that may arise. Our job is to make sure every detail is taken care of and to deliver world-class service and results!

Click Here for The 2023 Pickard Group Marketing Plan


Worldwide Exposure on

Your listing will benefit from worldwide exposure on, which attracts millions of buyers and sellers. Buyers can narrow their search by criteria that matters most to them in the neighborhoods they love. Many real estate companies have come and gone. All claiming to have the best marketing and "shiny new toy" for their agents. No one sells more homes than RE/MAX, our balloon is still the most instantly recognizable and respected in real estate!


Syndication To 100's of websites...

Beyond, your home's listing will receive additional exposure on 100's of other real estate websites, reaching potential buyers no matter where they are searching. It all starts with the MRED MLS and our detailed listing input. We leverage the power of "VOW" to maximize local exposure of your home. Your home will be found by any home buyer with matching criteria!


Powerful Digital Marketing - Adwerx

Adwerx uses anonymous online data to target ads for your home toward local people who are potential buyers. This includes local people who have searched for homes, used mortgage calculators, searched for moving companies, etc. Adwerx ads show up on Facebook and top sites all around the web. Ads for your home follow potential buyers everywhere they go on the web.

Adwerx Video Demo

Homesnap Google Paid Marketing Ads

We promote your listing across display, search, and Gmail channels. Interactive ads target qualified customers as they use websites. Via Google’s search channel, carefully selected keywords match your ad to the right buyers and sellers who are actively searching for a property that is similar to your listing. Through the Gmail channel, ads will appear in the Gmail inbox similar to an email. Targeting is determined through a user’s keyword interaction and learned cues within each user’s inbox.


Marketing and Advertising Materials

We create beautiful and professional flyers, postcards and other printed materials to gain more exposure for your listing and to market your home in style. These marketing materials create another touch point for interested buyers who may not be actively searching for homes online. Your home will in our monthly Pickard Group print newsletter too!


Professional Photography, 3-D Tours, Floor Plans and Digital Staging!

A great first impression is important when it comes to selling your home. Through professional photography and virtual tour technology, we can showcase your home’s unique attributes in the best light and give potential buyers a glimpse into what it’s like to live there. We feature Matterport 3-D tours, drone photos, digital staging when appropriate, and create floor plans to give buyers a complete view of your home. Listings with 3D tours have sold for up to 9% more and closed up to 31% faster!

3-D Matterport Tour

Drone Photos and Video

Our job is to maximize exposure - to catch potential buyers eyes and not let them go! We want buyers to fall in love with your home online and then come visit. We need them to come through your front door.

Drone Video Sample Tour

Charitable Causes

Since 1992, RE/MAX® agents have helped Children’s Miracle Network Hospitals® (CMN Hospitals) support millions of kids each year who are treated at member hospitals throughout North America. Donations stay local, which means the Miracle Home Program is helping kids in our own neighborhoods receive the best care possible. Our contributions support the Lurie Children's Hospital in Chicago!

These are just a few highlights of our comprehensive marketing. Please contact us today if you have question or want to get started. 847-955-9290

Contact Us to Learn More.

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