The Pickard Group – RE/MAX Suburban
Marketing Plan and Professional Services
© 2008 Pickard Group All rights reserved.
« Provide our detailed Home Seller’s Guide including the 50-point action plan
« Perform a comprehensive Comparative Market Analysis
« Provide our list of “43 Easy Fix-Up and Showing Tips”
« Expert staging advice to help prepare the home for sale and showings
« Place a RE/MAX Suburban “For Sale” sign on the property as allowed
« Utilize a lock-box to facilitate ease of showings as allowed by local ordinance or rule
« Enroll the property in two Multiple Listing Services to maximize agent and internet exposure
« Design custom color Property Feature Sheets with interior pictures for in-home display
« Include a customized eNeighborhoods demographic report on the area for the home
« Schedule all showings by appointment through the RE/MAX Suburban office
« Follow-up on all showings and provide bi-monthly showing feedback reports
« Direct mail “Just Listed” jumbo postcard to immediate market area
« Advertise in Pioneer Press, Daily Herald and Tribune to expose the property to the public
« Place advertising in non-newspaper media (RE/MAX Guide, Harmon Homes, etc.)
« Feature home in nwsuburbanhomes.com monthly print newsletter
« Property Feature Sheets delivered to most active agents in the home area
« Target Feature Sheet delivery to real estate offices based on buyer migration patterns
« Visual Tour posted online and on business card CD in home when appropriate
« Feature the home in our monthly Online Newsletter via email
« Enhanced listings on all available websites (visual tours, interior pictures, etc.)
« Promote property on Internet sites: REMAX.com, Illinoisproperties.com, Realtor.com DailyHerald.com, REMAXSuburban.com, VisualTour.com, SuburbanProperties.com
« Upgrade to enhanced “Showcase Listing” on Realtor.com
« Upgrade to “Featured Homes Marketing System” (increase exposure 20%) on Realtor.com
« Reverse prospect for buyers through the Multiple Listing Service
« Contact relocation resources and provide listing information
« Promote the property on our toll-free 24-Hour Real Estate Information Hotline
« Canvas centers of influence for prospective buyers. Includes corporate bulletin board exposure
« Provide automated market updates via email utilizing ConnectMLS.com
« Provide website activity reports from Remax.com and Realtor.com
« Online classified ads on craigslist, Google, Hotpads, kijiji, Lycos, oodle, Trulia and more 24-7!
« Provide buyer listing search and viewing activity report from Connectmls.com
« Utilize Agent-Metrics to monitor market activity and stay competitive in the marketplace
« Provide instant loan pre-approval with in-house lender for prospective buyers
« Analyze alternative financing plans for prospective buyers
« Present, strategize and negotiate all offers on your behalf
« Prepare and provide a detailed seller’s net proceeds spreadsheet
« Schedule all inspections and assist in the appraisal process when warranted
« Contract to closing follow-up and monitoring of contract contingencies
« Include you in our Valued Client Services Program and Referral Network
« Optional: For $379 or more, you may purchase a Home Warranty to help market your home
« Relocation or Vacant Homes: if vacant, bi-weekly checklist completed or introduce to ShowHomes Service if appropriate
We cooperate completely with all real estate companies and agents.
All marketing plans require a $195 administration fee.
Seller has no upfront realtor marketing fees – all fees are paid at closing!
Exclusively From the Pickard Group...
The Smart BuySM Home Selling Solution
Inspected – Protected – Guaranteed!
An aggressive marketing plan to get your home sold faster and for more money in any “market” !
« Pre-listing Professional Home Inspection.
Helps seller discover any unknown home inspection issues
Buyers are more confident that the home is in good condition
Reduces the risk of contract cancellation due to home inspection issues
Reduces off-market time due to inspection related contract cancellation
Reduces buyer credits during post-contract inspection resolution
« 13-month HWA Home Warranty
Seller coverage for up to 180 days at no charge
Provides peace-of-mind to buyers…like health insurance on your home
Homes with warranties can sell 60% faster than similar homes without warranties
Homes with warranties can sell for about 3% closer to the asking price
Warranty may protect the seller from post-closing conflicts
« Re-Sale Guarantee Program
Simply guarantees that the buyer will be happy in their new home or we will re-sell it for free*.
*No listing brokerage costs if re-sold within three months with The Pickard Group. A minimum 2.5% Buyer brokerage MLS co-op fee is payable.
The Smart BuySM Home Selling Solution will give your home the competitive edge!
Reference contact information gladly provided upon request.
For World-Class Service and Results:
Susan and Ron Pickard
RE/MAX Suburban – 7 Offices serving Chicagoland
1808 North Arlington Heights Road, Arlington Heights IL 60004-3910
Phone: 847-385-3035 Toll-Free 1-800-541-2800 ext.# 1235
Direct Phone: 847-955-9290
email: Homes@PickardGroup.com
Visit us on the web at www.nwsuburbanhomes.com or www.PickardGroup.com
Office 847-385-3035
